Mohammed, CEO of F-S.L Food AB in Gothenburg, has been contemplating since October 2023 how and what can be done to help those most affected by the ongoing catastrophe in Gaza. Given that Mohammed has worked in the food industry his entire life, it felt natural for him to work with products in this area.

Since Coca Cola, Pepsi, and others are being boycotted by many, it was natural to consider one or more products that could replace these and offer people an affordable, tasty alternative with a clear conscience.

Mohammed reached out to Jalal, co-founder of MJ Trading AB and a friend and colleague in the same industry, to discuss how to proceed with the idea.

Jalal, through MJ Trading, took the idea forward and developed some examples of beverages where flavors and design were tested back and forth until both parties were satisfied.

The result is now seen in GAZA Drinks, where we have launched three soft drinks and a mineral water.

Jalal, who is from Palestine, and Mohammed, who is from Lebanon, are incredibly driven by the opportunity to donate as much as possible from the sales of these products to charitable organizations.